CULTURA MASS-MEDIA

Activitate paranormală

January 10th, 2010, com 3 comentarii

Minunile pe care le poate face o strategie de marketing inteligentă

Vă mai amintiţi de Blair Witch? Acel film produs cu foarte puţini bani, dar excelent promovat: o casetă găsită la marginea unei păduri, care, chipurile, conţinea ultimele ore din viaţa unor puştani care s-au încurcat cu forţele demonice. În cazul filmului Activitate paranormală lucrurile sunt similare. Doi tineri se filmează pe parcursul câtorva zile în propria casă. Casa este, bineînţeles, bântuită. Forţa filmului vine din realismul cu care cei doi îşi interpretează rolurile. Filmarea pare a fi făcută de un amator, aşa cum este orice tânăr care se filmează. Frica este indusă mai mult prin ceea ce auzim decât prin ceea ce vedem. Întunericul este folosit ca un puternic catalizator al imaginaţiei noastre. Suntem speriaţi cu mijloace care, din punct de vedere tehnic, sunt rudimentare. Şi ajungem, în sfârşit, la marketing. Filmul, o producţie independentă, a fost promovat pe reţelele de socializare şi pe youtube printr-o metodă ingenioasă: erau arătate filmuleţe cu reacţiile publicului de la vizionarea peliculei; cei ce vizionau păreau terifiaţi. De aici şi interesul pentru film. Dacă sunteţi măcar un pic superstiţiosi şi speriaţi de fantome, nu cred că ar trebui să mergeţi la acest film.



Regizor:

Oren Peli

Actori: Micah Sloat

Genul: Horror

Durata:

99 de minute

Recomandare: Dark Water, filmul lui Hideo Nakata. Regizorul celebrului Ringu (remake american The Ring) reuşeşte să facă un horror bun şi din Dark Water. Accentul este pus pe ceea ce văd personajele, de aici vine frica.

Taguri:

Sunday, January 10th, 2010 at 12:01 pm, CULTURA MASS-MEDIA, RSS feed

Comentarii

  1. Louis Vuitton Handbags says:
    August 26, 2011 at 6:03 am

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  2. Accident Videos says:
    September 15, 2011 at 12:30 am

    Accident Videos…

    If you need a good to watch funny accident videos then check out my site….

    Raspunde
  3. rewfarasfvmsdr says:
    October 4, 2011 at 5:00 pm

    Great website…

    Cool post, I really enjoyed reading it. I will check out your site for some more content on this subject….

    Raspunde

Comenteaza

 

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i=0;i=n.blocks.length&&(n.state.blocks.transitionTo(State.Failure),n.failureReason="caf_adloadfail_".concat(e)))},this.onTimeout=function(){n.state.script.transitionFromPendingTo(State.TimedOut),n.state.blocks.transitionFromPendingTo(State.TimedOut)},this.blocks=e,this.options=t}return Object.defineProperty(e.prototype,"loaded",{get:function(){return this.state.script.loaded},enumerable:!1,configurable:!0}),e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){var e=this;return __generator(this,(function(t){return[2,new Promise((function(t){var n=function(){if(e.state.blocks.done)t();else{var i=e.blocksLoaded.map((function(e){return e.adsLoaded}));i.includes(!1)||i.length>=e.blocks.length?t():setTimeout(n,50)}};n()}))]}))}))},e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e,t,n=this;return __generator(this,(function(i){switch(i.label){case 0:return i.trys.push([0,3,,4]),[4,injectScriptTags()];case 1:return i.sent()&&void 0!==window.google?(new((t=window.google.ads.domains.Caf).bind.apply(t,__spreadArray([void 0,__assign(__assign({},this.options),{pageLoadedCallback:this.onPageLoaded,adLoadedCallback:this.onBlockLoaded})],this.blocks,!1))),setTimeout(this.onTimeout,TIMEOUT_CALLBACKS),[4,new Promise((function(e){var t=function(){n.state.script.done?e():setTimeout(t,10)};t()}))]):(this.state.script.transitionTo(State.Failure),[2,void 0]);case 2:return[2,i.sent()];case 3:return e=i.sent(),this.error=e.toString(),[2,void 0];case 4:return[2]}}))}))},e.prototype.toCallbacks=function(){return{adLoadedCallback:this.blocksLoaded.slice(-1)[0],pageLoadedCallback:this.pageLoaded,cafTimedOut:this.state.script.timedOut||this.state.blocks.timedOut,googleAdsFailure:!!this.failureReason}},e.prototype.toContext=function(){var e={cafScriptWasLoaded:this.state.script.loaded,callbacks:this.toCallbacks};return this.error&&(e.js_error={message:this.error}),this.state.script.loaded||(e.zeroClick={reason:"googleAdsFailure"}),e},e.prototype.mockFailedState=function(){this.state.blocks.transitionTo(State.Failure),this.state.script.transitionTo(State.Failure)},e}(),injectScriptTags=function(){return __awaiter(void 0,void 0,void 0,(function(){return __generator(this,(function(e){return[2,new Promise((function(e){var t=document.createElement("script");t.type="text/javascript",t.src=SRC,t.addEventListener("load",(function(){return e(!0)})),t.addEventListener("error",(function(){return e(!1)})),document.body.appendChild(t),setTimeout((function(){return e(!1)}),TIMEOUT_SCRIPTS)}))]}))}))},TagManager=function(){function e(e){this.injected=!1,this.identifier=e}return e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e;return __generator(this,(function(t){return this.injected?[2]:this.identifier?("TEST"===this.identifier||((e=document.createElement("script")).setAttribute("src","https://www.googletagmanager.com/gtag/js?id=".concat(this.identifier)),document.head.appendChild(e),this.track(),this.injected=!0),[2]):[2]}))}))},e.prototype.track=function(){this.push("js",new Date),this.push("config",this.identifier)},e.prototype.push=function(e,t){window.dataLayer||(window.dataLayer=[]),window.dataLayer.push([e,t])},e}(),ADS_PARAM="?caf",ADS_TRACKING_URL="_tr",BLOCKS_TYPE="ads",BLOCKS_CONTAINER="rs",Google=function(){function e(e,t,n,i,o){this._blocks=t,this._pageOptions=n,this.uuid=e,this.baseURL=o,this.ads=new Ads(this.blocks,this.pageOptions),this.tagManager=new TagManager(i)}return e.build=function(t,n){var i=t.pageOptions,o=t.preferredLanguage,r=t.blocks,a=t.googleAnalytics,s={};i&&((s=__assign({},i)).hl||(s.hl=o));var c=null==i?void 0:i.resultsPageBaseUrl;return new e(n.uuid,r,s,a,c)},e.prototype.injectTagManager=function(){this.tagManager.inject()},e.prototype.injectAds=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){switch(e.label){case 0:return[4,this.ads.inject()];case 1:return e.sent(),[2]}}))}))},e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){return[2,this.ads.waitForBlocks()]}))}))},Object.defineProperty(e.prototype,"blocks",{get:function(){var e=this;return(this._blocks||[]).filter((function(t){return e.wantsToServeAds?t.type===BLOCKS_TYPE:t.container===BLOCKS_CONTAINER})).map((function(t){var n=parse(),i=__assign({},t);return i.resultsPageBaseUrl="".concat(e.baseURL).concat(ADS_PARAM,"&").concat(n.toString()),e.wantsToServeAds&&(n.append("click","true"),n.append("session",e.uuid),i.clicktrackUrl="".concat(TRACKING_DOMAIN).concat(ADS_TRACKING_URL,"/?").concat(n.toString())),i}))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"pageOptions",{get:function(){var e=__assign({},this._pageOptions);return Object.keys(this._pageOptions).forEach((function(t){t.startsWith("bodis")&&delete e[t]})),e},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"cannotLoadAds",{get:function(){return!this.ads.loaded},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"wantsToServeAds",{get:function(){return window.location.search.startsWith(ADS_PARAM)},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsMode",{get:function(){return this.ads.loaded&&this.wantsToServeAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsReady",{get:function(){return this.wantsToServeAds&&!this.cannotLoadAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"callbacks",{get:function(){return this.ads.toCallbacks()},enumerable:!1,configurable:!0}),e.prototype.toContext=function(){return __assign({blocks:this.blocks,pageOptions:this.pageOptions},this.ads.toContext())},e}(),App=function(){function e(){}return e.prototype.main=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t,n,i,o,r,a,s,c;return __generator(this,(function(d){switch(d.label){case 0:return this.parkResponse=decode(),t=this,[4,getFindDomain()];case 1:if(t.findDomainResponse=d.sent(),!this.findDomainResponse)throw new Error("Domain failed to load.");return this.pixels=Pixels.build(this.findDomainResponse),null===(e=this.pixels)||void 0===e||e.listenForEvents(),this.adblock=new Adblock,this.google=Google.build(this.findDomainResponse,this.parkResponse),this.google.injectTagManager(),n=Parking.build(this.findDomainResponse,this.google),Render.prerender(n),i=Promise.all([this.adblock.inject(),this.google.injectAds()]),(o=Failed.cannotPark(this.findDomainResponse))?[4,this.transitionToFailed(o)]:[3,3];case 2:return d.sent(),[2];case 3:return[4,i];case 4:return d.sent(),(r=Disabled.build(this.findDomainResponse,this.adblock.state))?[4,this.transitionToDisabled(r)]:[3,6];case 5:return d.sent(),[2];case 6:return this.eligibleForZeroClick?(a=this,[4,getZeroClick(this.context)]):[3,8];case 7:a.zeroClickResponse=d.sent(),d.label=8;case 8:return(s=Redirect.build(this.findDomainResponse,this.zeroClickResponse,this.google))?[4,this.transitionToRedirect(s)]:[3,10];case 9:return d.sent(),[2];case 10:return(c=Sales.build(this.findDomainResponse))?[4,this.transitionToSales(c)]:[3,12];case 11:return d.sent(),[2];case 12:return(o=Failed.noSponsors(this.google))?[4,this.transitionToFailed(o)]:[3,14];case 13:return d.sent(),[2];case 14:return[4,this.transitionToParking(n)];case 15:return d.sent(),[2]}}))}))},e.prototype.transitionToParking=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.template(e),Render.revealPage(),[4,this.google.waitForBlocks()];case 1:return t.sent(),[4,this.track()];case 2:return t.sent(),[2]}}))}))},e.prototype.transitionToRedirect=function(e){return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){switch(n.label){case 0:return this.state=e,t=this.track(),Render.revealPage(),[4,waiter(e.delay,(function(e){return Render.loading(e)}))];case 1:return n.sent(),[4,t];case 2:return n.sent(),window.location.href=e.url,log("➡ Redirecting [".concat(e.url,"]")),[2]}}))}))},e.prototype.transitionToFailed=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToSales=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,e.init(this.context),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToDisabled=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.track=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){if(!this.state.track)return[2,Promise.resolve()];try{return t=this.state.trackingType,null===(e=this.pixels)||void 0===e||e.dispatchEvent({type:t}),[2,trackVisit({context:this.context,callbacks:this.google.callbacks},t)]}catch(e){return[2,void 0]}return[2]}))}))},Object.defineProperty(e.prototype,"eligibleForZeroClick",{get:function(){var e=this.findDomainResponse,t=e.cannotPark,n=e.canZeroClick,i=e.zeroClick,o=this.google.cannotLoadAds;return!!t||(!(!n||!o)||!!(null==i?void 0:i.reason))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"channel",{get:function(){var e,t,n=this,i=n.adblock,o=n.google.adsMode,r=n.findDomainResponse.reportableChannel,a=(null===(t=null===(e=this.findDomainResponse)||void 0===e?void 0:e.pageOptions)||void 0===t?void 0:t.channel)||"";return i.state===Blocking.ALLOWED&&(a=a.concat(",pid-bodis-gcontrol98")),o&&r&&(a=a.concat(",pid-bodis-gcontrol".concat(r))),a},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"context",{get:function(){var e,t,n,i,o,r=__assign(__assign(__assign(__assign(__assign(__assign(__assign({app_version:APP_VERSION},this.parkResponse),this.findDomainResponse),{pageOptions:null===(e=this.findDomainResponse)||void 0===e?void 0:e.pageOptions,zeroClick:__assign(__assign({},null===(t=this.findDomainResponse)||void 0===t?void 0:t.zeroClick),this.zeroClickResponse)}),null===(n=this.adblock)||void 0===n?void 0:n.toContext()),null===(i=this.google)||void 0===i?void 0:i.toContext()),null===(o=this.state)||void 0===o?void 0:o.toContext()),browserState());return r.pageOptions.channel=this.channel,r},enumerable:!1,configurable:!0}),e.prototype.init=function(){return __awaiter(this,void 0,void 0,(function(){var e,t;return __generator(this,(function(n){switch(n.label){case 0:n.label=1;case 1:return n.trys.push([1,3,,4]),window.__parkour=this,[4,this.main()];case 2:return n.sent(),[3,4];case 3:return e=n.sent(),console.error("app",e),t=Failed.fromError(e),this.state=t,Render.message(t.message),Render.revealPage(),[3,4];case 4:return[2]}}))}))},e}();(new App).init(),exports.App=App}));