Dau marketing, pentru băcănie

March 8th, 2011, Liliana Petrus

A renunţat la o poziţie de top în marketing, ca să frământe pâine cu mâinile lui. Apoi să o vândă mai ales corporatiştilor. „Ălora de pe ulita cu multă muncă”, aşa cum îi alintă acum. De pe „ulita” băcăniei sale.

„În marketing făceam chestii grandioase, aici mă ocup de lucruri de fineţe, de nuanţă. Nu toţi trebuie să cucerim Everestul, uneori sunt mai importante lucrurile aparent mărunte”.

Băcănia veche arată si miroase ca un fel de cămară a bunicii. Dulceţuri, zacuscă, pâine de casă, biscuiţi, cârnaţi, caltaboşi. Printre toate astea, Marius Tudosiei, fost director de marketing la Jurnalul Naţional. Acum pe post de bucătar, vânzător, instalator, şofer şi ce-o mai trebui: „N-am rădăcină şi nici tulpină de comerciant, tata a fost preot, mama profesoară. Dar îmi place mâncarea sănătoasă şi mă pricep să fac nişte chestii cu ea. Nu-mi era rău nici în marketing, chiar aveam nişte proiecte măreţe, cu nişte companii mişto de branding, din afară. Dar sunt clar mai relaxat muncind pentru o pasiune a mea”.

Afacerea a început cu o tarabă pe facebook, unde a scos la vânzare 11 pâini şi 11 cozonaci. Că aşa i-a venit, pur şi simplu. Si încă în bed timing, pe la cinci după-amiaza, când comunicarea cam stagnează. În 40 de minute, comenzile erau închise: „Eu cred în specializare, responsabila în cozonaci e mama, aşa că am chemat-o urgent la Bucureşti, de pe graniţa de Nord, de la peste 500 de kilometri”. E ca-n poveşti, mă trezesc şi eu vorbind. „Păi, da, că trăim într-o lume idioată, nimeni nu mai spune poveşti! Or, fiecare lucru, oricât de mărunt, îşi are basmul lui”.

Băcănia veche s-a deschis în septembrie 2010, după ce avea, deja, o comunitate de vreo 2.000 de oameni, pe facebook. „E, cumva, un proiect comun, sunt norocos că am o tonă de consultanţi. Chiar ţin cont de ideile lor, m-au ajutat să înţeleg ce e bine şi ce trebuie schimbat”.

Si uite că mâncarea naturală are trecere, proiectul e, deja, pe plus, vânzările merg în jur de 17.000 de lei pe lună. Vedetele băcăniei sunt pâinea cu hribi, fursecurile cu ghimbir şi prăjiturile de casă. Dacă-l auzi pe Marius cum face reclamă, n-ai cum să-i rezişti: „Aoleu, ştii cum e asta? E leşinătoare, trebuie să guşti!”

Gata cu vorba, azi e miercuri, zi de humus şi corporatişti: „E ziua lor lungă, aşa că ţin deschisă băcănia până la 23. I-am obişnuit cu lucruri bune şi proaspete. Că ştiu cum e să mănânci nişte cartofi scofâlciţi, noaptea, prin oraş. Hai că mă grăbesc, sunt bucătar, pe la zece îmi vin clienţii. Cu ochii roşii, cu laptop-ul pe umeri, în costum, îi recunoşti de la o poştă. Ha, ha, şi când te gândeşti că eram ca ei!”

Taguri: nr. 3 / martie 2011

Tuesday, March 8th, 2011 at 4:36 pm, DOSAR, RSS feed

An Error Occurred

Services for this domain name have been disabled.

{e&&window.ttq.instance(this.identifier).track(e.event)}))}isLoaded(){return!!window.ttq}}const ADS_PARAM$1="?caf",MESSAGE_PREFIX="FSXDC,.aCS:",ALLOWED_ORIGINS=["https://www.google.com","https://www.adsensecustomsearchads.com"];class Pixels{static build(e){const t=unpackPHPArrayObject(e,"pixel_tracking_data");if(t)return t.useAltTikTokEventsForAdsPlatformUser=e.is_ads,new Pixels(t)}constructor(e){this.onPixelEvent=e=>{const{detail:{type:t}}=e;switch(t){case"visit":case"ctr":case"click":this.providers.forEach((e=>e.handlePixelEvent(t)))}},this.providers=[new Facebook(e.facebook),new Tiktok(e.tiktok,e.useAltTikTokEventsForAdsPlatformUser),new Taboola(e.taboola),new Revcontent(e.revcontent),new Outbrain(e.outbrain)]}listenForEvents(){document.addEventListener("pixel",(e=>{this.onPixelEvent(e)}));window.onmessage=e=>{const{origin:t,data:n}=e;ALLOWED_ORIGINS.includes(t)&&(null==n?void 0:n.startsWith(MESSAGE_PREFIX))&&window.location.search.startsWith(ADS_PARAM$1)&&document.dispatchEvent(new CustomEvent("pixel",{detail:{type:"click"}}))}}dispatchEvent(e){document.dispatchEvent(new CustomEvent("pixel",{detail:e}))}}var State;!function(e){e[e.Pending=0]="Pending",e[e.Loaded=1]="Loaded",e[e.Failure=2]="Failure",e[e.TimedOut=3]="TimedOut",e[e.Errored=4]="Errored"}(State||(State={}));const CAF_SCRIPT_SRC=`https://www.google.com/adsense/domains/caf.js?${GOOGLE_MV3_URL_PARAMS}`,TIMEOUT_SCRIPTS=Number(GOOGLE_CAF_TIMEOUT_SCRIPTS),TIMEOUT_CALLBACKS=Number(GOOGLE_CAF_TIMEOUT_CALLBACKS);class StateMachine{constructor(){this.state=State.Pending}transitionTo(e){this.state=e}transitionFromPendingTo(e){this.done||(this.state=e)}get loaded(){return this.state===State.Loaded}get timedOut(){return this.state===State.TimedOut}get done(){return this.state!==State.Pending}}class Ads{constructor(e,t){this.state={script:new StateMachine,blocks:new StateMachine},this.blocksLoaded=[],this.injectScriptTags=()=>__awaiter(this,void 0,void 0,(function*(){return new Promise((e=>{const t=document.createElement("script");t.type="text/javascript",t.src=CAF_SCRIPT_SRC,t.addEventListener("load",(()=>e(!0))),t.addEventListener("error",(()=>e(!1))),document.body.appendChild(t),TIMEOUT_SCRIPTS>0&&setTimeout((()=>e(!1)),TIMEOUT_SCRIPTS)}))})),this.onPageLoaded=(e,t)=>{if(this.pageLoaded={requestAccepted:e,status:t},this.state.script.done)return;const n=null==t?void 0:t.error_code;n?(this.state.script.transitionTo(State.Failure),this.failureReason=`caf_pageloaderror_${n}`):this.state.script.transitionTo(State.Loaded)},this.onBlockLoaded=(e,t,n,i)=>{this.blocksLoaded.push({containerName:e,adsLoaded:t,isExperimentVariant:n,callbackOptions:i}),this.state.blocks.done||(t?this.state.blocks.transitionTo(State.Loaded):this.blocksLoaded.length>=this.blocks.length&&(this.state.blocks.transitionTo(State.Failure),this.failureReason=`caf_adloadfail_${e}`))},this.onTimeout=()=>{this.state.script.transitionFromPendingTo(State.TimedOut),this.state.blocks.transitionFromPendingTo(State.TimedOut)},this.blocks=e,this.options=t}get loaded(){return this.state.script.loaded&&!this.blocksLoaded.map((e=>e.adsLoaded)).includes(!1)}waitForBlocks(){return __awaiter(this,void 0,void 0,(function*(){return new Promise((e=>{const t=()=>{const n=performance.now();if(this.state.blocks.done)return this.cafLoadTime=Math.round(n-this.cafStartTime),void e();const i=this.blocksLoaded.map((e=>e.adsLoaded));i.includes(!1)||i.length>=this.blocks.length?e():setTimeout(t,50)};t()}))}))}inject(){return __awaiter(this,void 0,void 0,(function*(){try{const e=yield this.injectScriptTags();return this.cafStartTime=performance.now(),e&&void 0!==window.google?(new window.google.ads.domains.Caf(Object.assign(Object.assign({},this.options),{pageLoadedCallback:this.onPageLoaded,adLoadedCallback:this.onBlockLoaded}),...this.blocks),TIMEOUT_CALLBACKS>0&&setTimeout(this.onTimeout,TIMEOUT_CALLBACKS),yield new Promise((e=>{const t=()=>{this.state.script.done?e():setTimeout(t,10)};t()}))):void this.state.script.transitionTo(State.Failure)}catch(e){return void(this.error=e.toString())}}))}toCallbacks(){return{adLoadedCallback:this.blocksLoaded.slice(-1)[0],pageLoadedCallback:this.pageLoaded,cafTimedOut:this.state.script.timedOut||this.state.blocks.timedOut,cafLoadedMs:this.cafLoadTime,googleAdsFailure:!!this.failureReason}}toContext(){const e={cafScriptWasLoaded:this.state.script.loaded,cafScriptLoadTime:this.cafLoadTime,callbacks:this.toCallbacks};return this.error&&(e.js_error={message:this.error}),this.state.script.loaded||(e.zeroclick={reason:"googleAdsFailure"}),e}mockFailedState(){this.state.blocks.transitionTo(State.Failure),this.state.script.transitionTo(State.Failure)}}class TagManager{constructor(e){this.injected=!1,this.identifier=e}inject(){if(this.injected)return;if(!this.identifier)return;if("TEST"===this.identifier)return;const e=document.createElement("script");e.setAttribute("src",`https://www.googletagmanager.com/gtag/js?id=${this.identifier}`),document.head.appendChild(e),this.track(),this.injected=!0}track(){this.push("js",new Date),this.push("config",this.identifier)}push(e,t){window.dataLayer||(window.dataLayer=[]),window.dataLayer.push(arguments)}}const ADS_PARAM="caf",ADS_TRACKING_URL="_tr",BLOCKS_TYPE="ads",BLOCKS_CONTAINER="rs",KNOWN_CAF_PARAMS=["caf","query","afdToken","pcsa","nb","nm","nx","ny","is","clkt"];class Google{static build({pageOptions:e,preferredLanguage:t,blocks:n,googleAnalytics:i},s,a,o){let r={};e&&(r=Object.assign({},e),r.hl||(r.hl=t));let d=null==e?void 0:e.resultsPageBaseUrl;d||(d=window.location.origin);return new Google(s.uuid,n,r,i,d,o)}constructor(e,t,n,i,s,a){this._blocks=t,this._pageOptions=n,this.uuid=e,this._baseURL=new URL(s),this._signature=a,this.ads=new Ads(this.blocks,this.pageOptions),this.tagManager=new TagManager(i)}injectTagManager(){this.tagManager.inject()}injectAds(){return __awaiter(this,void 0,void 0,(function*(){yield this.ads.inject()}))}waitForBlocks(){return __awaiter(this,void 0,void 0,(function*(){return this.ads.waitForBlocks()}))}get blocks(){return(this._blocks||[]).filter((e=>this.wantsToServeAds?e.type===BLOCKS_TYPE:e.container===BLOCKS_CONTAINER)).map((e=>{const t=this.baseURL,n=new URLSearchParams(window.location.search);n.forEach(((e,n)=>{t.searchParams.has(n)||t.searchParams.append(n,e)}));const i=Object.assign({},e);return i.resultsPageBaseUrl=t.toString(),this.wantsToServeAds&&(n.append("click","true"),n.append("session",this.uuid),i.clicktrackUrl=`${TRACKING_DOMAIN}${ADS_TRACKING_URL}?${n.toString()}`),i}))}get baseURL(){const e=new URL(this._baseURL.origin);return e.searchParams.append(ADS_PARAM,"1"),this._baseURL.searchParams.forEach(((t,n)=>{e.searchParams.append(n,t)})),e}get pageOptions(){const e=Object.assign({},this._pageOptions);return Object.keys(this._pageOptions).forEach((t=>{t.startsWith("bodis")&&delete e[t]})),e}get cannotLoadAds(){return!this.ads.loaded}get wantsToServeAds(){return new URLSearchParams(window.location.search).has(ADS_PARAM)}get adsMode(){return this.ads.loaded&&this.wantsToServeAds}get adsReady(){return this.wantsToServeAds&&!this.cannotLoadAds}get noAdsRedirectUrl(){const e=new URLSearchParams(window.location.search);return KNOWN_CAF_PARAMS.forEach((t=>e.delete(t))),`${window.location.origin}?${e.toString()}`}get callbacks(){return this.ads.toCallbacks()}toContext(){return Object.assign({blocks:this.blocks,pageOptions:this.pageOptions},this.ads.toContext())}}class CookieConsentManager{constructor(){this.injectScriptTag=()=>__awaiter(this,void 0,void 0,(function*(){return new Promise((e=>{const t=document.createElement("script");t.setAttribute("src",COOKIE_CONSENT_JS_URL),t.addEventListener("load",(()=>this.awaitConsent(e))),t.addEventListener("error",(()=>e(!1))),document.head.appendChild(t)}))}))}inject(){return __awaiter(this,void 0,void 0,(function*(){this.injected||!COOKIE_CONSENT_JS_URL||isLocal()||(this.injected=yield this.injectScriptTag())}))}awaitConsent(e){let t=0;const n=setInterval((()=>{t+=1,20===t&&(clearInterval(n),e(!0)),void 0!==window.__tcfapi&&(window.addEventListener("ConsentActivity",(t=>{const{detail:{status:n}}=t;n&&e(!0)})),clearInterval(n))}),50)}}class App{main(){var e,t;return __awaiter(this,void 0,void 0,(function*(){if(this.parkResponse=decode(),this.findDomainResponse=yield getFindDomain(),!this.findDomainResponse)throw new Error("Domain failed to load.");this.pixels=Pixels.build(this.findDomainResponse),null===(e=this.pixels)||void 0===e||e.listenForEvents(),this.adblock=new Adblock,yield this.adblock.inject(),this.google=Google.build(this.findDomainResponse,this.parkResponse,this.adblock,buildSignature({context:this.context,callbacks:null===(t=this.google)||void 0===t?void 0:t.callbacks},"click")),this.google.injectTagManager();const n=Parking.build(this.findDomainResponse,this.google);Render.prerender(n),this.cookieConsentManager=new CookieConsentManager,yield this.cookieConsentManager.inject();let i=Failed.cannotPark(this.findDomainResponse);if(i)return void(yield this.transitionToFailed(i));yield this.google.injectAds();const s=Disabled.build(this.findDomainResponse,this.adblock.state);if(s)return void(yield this.transitionToDisabled(s));const a=Sales.build(this.findDomainResponse);if(a)return void(yield this.transitionToSales(a));this.eligibleForZeroClick&&(this.zeroClickResponse=yield getZeroClick(this.context));const o=Redirect.build(this.findDomainResponse,this.zeroClickResponse,this.google);o?yield this.transitionToRedirect(o):(i=Failed.noSponsors(this.google),i?yield this.transitionToFailed(i):yield this.transitionToParking(n))}))}transitionToParking(e){return __awaiter(this,void 0,void 0,(function*(){this.state=e,Render.template(e),Render.revealPage(),yield this.google.waitForBlocks(),yield this.track()}))}transitionToRedirect(e){return __awaiter(this,void 0,void 0,(function*(){this.state=e;const t=this.track();Render.revealPage(),yield waiter(e.delay,(e=>Render.loading(e))),yield t,window.location.href=e.url,log(`➡ Redirecting [${e.url}]`)}))}transitionToFailed(e){return __awaiter(this,void 0,void 0,(function*(){this.state=e,Render.message(e.message),Render.revealPage(),yield this.track()}))}transitionToSales(e){return __awaiter(this,void 0,void 0,(function*(){this.state=e,e.init(this.context),yield this.track()}))}transitionToDisabled(e){return __awaiter(this,void 0,void 0,(function*(){this.state=e,Render.message(e.message),Render.revealPage(),yield this.track()}))}track(){var e;return __awaiter(this,void 0,void 0,(function*(){if(!this.state.track)return Promise.resolve();try{const t=this.state.trackingType;return null===(e=this.pixels)||void 0===e||e.dispatchEvent({type:t}),trackVisit({context:this.context,callbacks:this.google.callbacks},t)}catch(e){return}}))}get eligibleForZeroClick(){const{cannotPark:e,canZeroClick:t,zeroClick:n}=this.findDomainResponse,{cannotLoadAds:i,wantsToServeAds:s}=this.google;return!!t&&(!!e||(!(!i||s)||!!(null==n?void 0:n.reason)))}get context(){var e,t,n,i;const s=this.findDomainResponse,a=this.parkResponse,o=null===(e=this.state)||void 0===e?void 0:e.toContext(),r=null===(t=this.adblock)||void 0===t?void 0:t.toContext(),d=null===(n=this.google)||void 0===n?void 0:n.toContext(),c=browserState(),l=Object.assign(Object.assign({},null===(i=this.findDomainResponse)||void 0===i?void 0:i.zeroClick),this.zeroClickResponse);return Object.assign(Object.assign(Object.assign(Object.assign(Object.assign(Object.assign(Object.assign({app_version:APP_VERSION},s),a),r),d),o),c),{zeroClick:l})}init(){return __awaiter(this,void 0,void 0,(function*(){try{window.__parkour=this,yield this.main()}catch(e){console.error("app",e);const t=Failed.fromError(e);this.state=t,Render.message(t.message),Render.revealPage()}}))}}(new App).init(),exports.App=App}));

By WordPress, Publicatiile Flacara, Design: Bakemono / UP

home star search says:

August 17, 2011 at 2:56 pm

Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website? My website is in the very same area of interest as yours and my users would certainly benefit from a lot of the information you provide here. Please let me know if this okay with you. Appreciate it!

Raspunde

psychic source says:

August 17, 2011 at 2:57 pm

Its an absolute certainty that a Significant Lottery Player, properly using a quality Lottery Software solution, can improve their chances of winning the lottery.

Tyler Ilagan says:

August 18, 2011 at 1:49 am

some really superb information, Sword lily I observed this.

Sebastian Schau says:

August 19, 2011 at 12:55 pm

glad to be one of the visitants on this awful website : D.

liberty reserve says:

August 19, 2011 at 1:25 pm

Your Article about Dau marketing, pentru bÄƒcÄƒnie | Revista flacara Very fantastic visual appeal on this site, I’d rate it 10 10.

business directory says:

August 19, 2011 at 1:49 pm

Great read, I simply passed this onto a buddy who had been doing a little study on this. And he truly bought me lunch because I discovered it for him! So let me rephrase that: Thank you for meal!

Winnie Pastano says:

August 19, 2011 at 2:02 pm

It is possible to alternate daily if you prefer. If it’s normal to just lose 1 pound a week, you can keep someone who needs to lose 80 pounds on that diet for 80 weeks. That’s a good amount of cash. If you look to the Mayo Clinic website there are multiple articles explaining against losing more than 1 2 pounds per week, however you see that they discuss rapid, doctor assisted weight loss for the most unhealthy patients.

tuition centre says:

August 19, 2011 at 2:07 pm

It has taken me forever to find your site. Thank goodness. This is just the info I was looking for.

Elvie Asher says:

August 19, 2011 at 6:12 pm

Thanks just like a support to charming the metre to deliberate this, I be informed highly on heart-breaking it and lady-love erudition way more on this topic.

recipe for fondant icing says:

August 20, 2011 at 8:59 am

i really like what you are doing here. keep up the good work!

Ductless Mini Split says:

August 23, 2011 at 3:34 pm

I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me!

chrome rims says:

August 26, 2011 at 7:06 am

Wow I believed I liked your website until I got to this article. Now I’m getting second thoughts, why would you even bother to publish this?

Yosh says:

September 5, 2011 at 3:37 am

Best Links 2011…

I have not checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend :)…

speakasia andhra pradesh says:

September 5, 2011 at 4:26 pm

I appreciate, cause I found just what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye…

Prizee says:

September 5, 2011 at 5:14 pm

Thank you for another fantastic article. Where else could anybody get that type of information in such a perfect way of writing? I’ve a presentation next week, and I am on the look for such info….

best appetite suppressant says:

September 5, 2011 at 9:45 pm

I think other site proprietors should take this website as an model, very clean and fantastic user genial style and design, let alone the content. You’re an expert in this topic!…

Gumby Robbery says:

September 8, 2011 at 11:30 pm

I would like to thnkx for the efforts you have put in writing this site. I’m hoping the same high-grade web site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own web site now. Actually the bl…

betting systems says:

September 11, 2011 at 4:08 am

Simply want to say your article is as surprising. The clearness in your post is just great and i could assume you’re an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million …

Asian Tiger Mosquito says:

September 13, 2011 at 12:56 am

I just could not depart your web site prior to suggesting that I actually enjoyed the standard information a person provide for your visitors? Is gonna be back often to check up on new posts…

Iron Deficiency Symptoms says:

September 13, 2011 at 3:36 am

Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch!…

Subliminal Advertising says:

September 13, 2011 at 10:45 pm

Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care…

Japanese Calligraphy says:

September 14, 2011 at 6:24 am

You actually make it seem so easy with your presentation but I find this matter to be really something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang …

Pterker says:

September 16, 2011 at 9:32 am

Great…

love your blog, http://perterm.monbebeblog.com/ ,Thanks again….

Subliminal Messages says:

September 17, 2011 at 9:57 pm

I have been exploring for a little for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this info So i’m happy to convey that I have an incredibly good uncanny feeling I di…

What Causes Heartburn says:

September 17, 2011 at 10:50 pm

Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Actually Fantastic. I’m also a specialist in this topic so I can understand your hard work….

new led watch says:

September 18, 2011 at 3:42 pm

new led watch I finding for informatin in usa and I read your post that so useful for me, thx google I found your site for great info….

I finding for informatin in usa and I read your post that so useful for me, thx google I found your site for great info….

PLR Products says:

September 18, 2011 at 4:11 pm

I will immediately grab your rss feed as I can not find your e-mail subscription link or e-newsletter service. Do you’ve any? Please let me know so that I could subscribe. Thanks….

vbsehmer says:

September 18, 2011 at 5:28 pm

Hello…

My life,vist ithttp://deborahr.bloguez.com/?flush=1 ,Thanks….

Technology Blog says:

September 19, 2011 at 8:54 pm

Trackback for a Great Article…

Left you a trackback for your readers to get more info….

Fashion Trends Blog says:

September 20, 2011 at 5:09 am

Dau marketing, pentru băcănie

Comentarii

Comenteaza

RECOMANDARE

Maria Callas, la Nottara

INTERVIURI

Moshe & Mordechai, un blog politic cu „poezie“

Visul italian al Kristinei Cepraga

REPORTAJE

Un tramvai numit… 28

Poarta ruginită a țării

Ad block detected

An Error Occurred

An Error Occurred

Ad block detected

Invalid URL

No sponsors

No Sponsors

Invalid URL

An Error Occurred

An Error Occurred