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DOSAR

Dau marketing, pentru băcănie

March 8th, 2011, com 36 comentarii

A renunţat la o poziţie de top în marketing, ca să frământe pâine cu mâinile lui. Apoi să o vândă mai ales corporatiştilor. „Ălora de pe ulita cu multă muncă”, aşa cum îi alintă acum. De pe „ulita” băcăniei sale.

În marketing făceam chestii grandioase, aici mă ocup de lucruri de fineţe, de nuanţă. Nu toţi trebuie să cucerim Everestul, uneori sunt mai importante lucrurile aparent mărunte”.

Băcănia veche arată si miroase ca un fel de cămară a bunicii. Dulceţuri, zacuscă, pâine de casă, biscuiţi, cârnaţi, caltaboşi. Printre toate astea, Marius Tudosiei, fost director de marke­ting la Jurnalul Naţional. Acum pe post de bucă­tar, vânzător, instalator, şofer şi ce-o mai trebui: „N-am rădăcină şi nici tulpină de comerciant, tata a fost preot, mama profesoară. Dar îmi place mâncarea sănătoasă şi mă pricep să fac nişte chestii cu ea. Nu-mi era rău nici în marke­ting, chiar aveam nişte proiecte măreţe, cu nişte companii mişto de branding, din afară. Dar sunt clar mai relaxat muncind pentru o pasiune a mea”.

Afacerea a început cu o tarabă pe facebook, unde a scos la vânzare 11 pâini şi 11 cozonaci. Că aşa i-a venit, pur şi simplu. Si încă în bed timing, pe la cinci după-amiaza, când comuni­carea cam stagnează. În 40 de minute, comen­zile erau închise: „Eu cred în specializare, res­ponsabila în cozonaci e mama, aşa că am che­mat-o urgent la Bucureşti, de pe graniţa de Nord, de la peste 500 de kilometri”. E ca-n poveşti, mă trezesc şi eu vorbind. „Păi, da, că trăim într-o lume idioată, nimeni nu mai spune poveşti! Or, fiecare lucru, oricât de mărunt, îşi are basmul lui”.

Băcănia veche s-a deschis în septembrie 2010, după ce avea, deja, o comunitate de vreo 2.000 de oameni, pe facebook. „E, cumva, un proiect comun, sunt norocos că am o tonă de consul­tanţi. Chiar ţin cont de ideile lor, m-au ajutat să înţeleg ce e bine şi ce trebuie schimbat”.

Si uite că mâncarea naturală are trecere, proiectul e, deja, pe plus, vânzările merg în jur de 17.000 de lei pe lună. Vedetele băcăniei sunt pâinea cu hribi, fursecurile cu ghimbir şi prăji­turile de casă. Dacă-l auzi pe Marius cum face reclamă, n-ai cum să-i rezişti: „Aoleu, ştii cum e asta? E leşinătoare, trebuie să guşti!”

Gata cu vorba, azi e miercuri, zi de humus şi corporatişti: „E ziua lor lungă, aşa că ţin des­chisă băcănia până la 23. I-am obişnuit cu lucruri bune şi proaspete. Că ştiu cum e să mănânci nişte cartofi scofâlciţi, noaptea, prin oraş. Hai că mă grăbesc, sunt bucătar, pe la zece îmi vin clienţii. Cu ochii roşii, cu laptop-ul pe umeri, în costum, îi recunoşti de la o poştă. Ha, ha, şi când te gândeşti că eram ca ei!”

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