DOSAR, Home Dosar Main

Cu brandul la vedere…

December 13th, 2012, com 22 comentarii

Pe etichetele cămăşilor sau cataramele genţilor, pe radiatoarele maşinilor, pe cutii de carton,  pe sticle şi pe ziare  înfloresc zeci  de mărci. Nu suntem conştienţi atunci când alegem un produs  în funcţie  de notorietatea lui sau determinaţi de o campanie persuasivă de publicitate.  Pare ceva natural să ne placă un produs care e românesc, sau e scump, sau pe care deja l-am folosit, l-am băut sau l-am mâncat, sau pe care îl purtăm. Suntem mândri de mărcile care  răsar din  amintirile   noastre de  copil,  din  jocurile  tinereţii   sau  din împlinirile maturităţii.

Pare totul  atât  de simplu… Şi totuşi, bătăliile mărcilor pentru a fi tot timpul  în faţă,  mai în faţă,  cel mai în faţă  se  pot observa la o privire  mai atentă. Poate părea  obositor să  încercaţi să  distingeţi unde  se  află  fiecare, cu  cine  concurează, ce şanse are.

Şi totuşi, acum  noi vă devoalăm marile mistere ale  mărcilor româneşti. Citiţi alături de  noi.  Şi  noi  suntem o  marcă. De  peste 100  de  ani,  se   citeşte

„Flacăra“… Şi,  de  peste 80 de  ani,  se  dezleagă cuvinte  încrucişate datorită revistei  „Rebus“,  al cărei nume a devenit,  între  timp, substantiv comun  în DEX. Aşadar, aventura începe!

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Thursday, December 13th, 2012 at 10:18 am, DOSAR, Home Dosar Main, RSS feed

Comentarii

  1. NIK says:
    September 27, 2013 at 11:56 am

    Acum este momentul: In 2013 Fondurile Europene NERAMBURSABILE se Acorda si la noi la fel de Usor ca in statele membre ale Uniunii Europene! Iata cum obtii fonduri europene pentru afacerea ta in doar 2 luni si 17 zile. Aflii mai multe detalii pe site-ul:www.fondurieuropenenerambursabile.ro

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  2. Saltea antiescara says:
    March 14, 2014 at 11:52 pm

    A avea un brand in aceste zile este un lucru foarte important.

    Raspunde
  3. ActiveNews says:
    March 25, 2014 at 1:03 am

    Trebuie investit mult pentru un brand cu adevarat valoros.

    Raspunde
  4. HOREA PUFAN says:
    December 14, 2014 at 6:00 pm

    Interesant articolul Bogdan. Am rugamintea sa ma contactezi pe mail pentru ceva important ( daca iti amintesti …Holban ne-a facut cunostinta cand el lucra pt mine)

    Raspunde
  5. Vieru Sava says:
    July 3, 2015 at 6:38 pm

    Toata lumea cauta sa fie un brand cat mai cunoscut.

    Raspunde
  6. Postelnicu Dan says:
    July 29, 2015 at 9:30 am

    Da dar nu multi dintre ei reusesc.

    Raspunde
  7. Ema Georgescu says:
    August 31, 2015 at 11:35 am

    intr-adevar brandurile cu adevarat romanesti sunt foarte putine si ar trebui protejate

    Raspunde
  8. Bitec says:
    October 18, 2015 at 2:32 am

    Oferta pozycjonowania stron w Katowicach.

    Raspunde
  9. Tomek says:
    October 18, 2015 at 10:08 pm

    Interesting article about black jack.

    Raspunde
  10. Damian says:
    October 23, 2015 at 5:40 pm

    Interesting article about ruletka za darmo.

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  11. Rent a Car says:
    July 24, 2016 at 5:55 pm

    Wynajem samochodow w Katowicach

    Raspunde
  12. Doc says:
    August 20, 2016 at 4:37 pm

    Nu mi pot da seama ce au inteles strainii astia din articol…

    Raspunde
  13. claudia says:
    February 15, 2017 at 12:01 pm

    Nu neaparat de ce e scump, ci de calitate! Marca ieftina nu inseamna nimic!

    Raspunde
  14. Roxana says:
    July 18, 2017 at 1:53 pm

    In ultimul timp vad tot mai multe afaceri romanesti care prospera, exportam software afara, lucrurile par ca urmeaza un curs pozitiv

    Raspunde
  15. Ana Marian says:
    August 19, 2019 at 1:33 pm

    e clar ce se intampla cu lucrurile astea…

    Raspunde
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    September 21, 2023 at 11:42 am

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__extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return"!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init', '".concat(this.identifier,"');")},enumerable:!1,configurable:!0}),t.prototype.onPixelEvent=function(e){window.fbq("trackCustom",e)},t.prototype.isLoaded=function(){return!!window.fbq},t}(Provider),Outbrain=function(e){function t(){return null!==e&&e.apply(this,arguments)||this}return __extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return"!function(_window, _document) {var OB_ADV_ID = '".concat(this.identifier,"';if (_window.obApi) {var toArray = function(object) {return Object.prototype.toString.call(object) === '[object Array]' ? object : [object];};_window.obApi.marketerId = toArray(_window.obApi.marketerId).concat(toArray(OB_ADV_ID));return;}var api = _window.obApi = function() {api.dispatch ? api.dispatch.apply(api, arguments) : api.queue.push(arguments);};api.version = '1.1';api.loaded = true;api.marketerId = OB_ADV_ID;api.queue = [];var tag = _document.createElement('script');tag.async = true;tag.src = '//amplify.outbrain.com/cp/obtp.js';tag.type = 'text/javascript';var script = _document.getElementsByTagName('script')[0];script.parentNode.insertBefore(tag, script);}(window, document);")},enumerable:!1,configurable:!0}),t.prototype.onPixelEvent=function(e){window.obApi("track",e)},t.prototype.isLoaded=function(){return!!window.obApi},t}(Provider),Revcontent=function(e){function t(){return null!==e&&e.apply(this,arguments)||this}return __extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return""},enumerable:!1,configurable:!0}),t.prototype.inject=function(){var e=document.createElement("script");e.src="https://assets.revcontent.com/master/rev.js",document.head.appendChild(e)},t.prototype.onPixelEvent=function(e){window.rev("event",e)},t.prototype.isLoaded=function(){return!!window.rev},t}(Provider),Taboola=function(e){function t(){return null!==e&&e.apply(this,arguments)||this}return __extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return"window._tfa = window._tfa || [];!function (t, f, a, x) {if (!document.getElementById(x)) {t.async = 1;t.src = a;t.id=x;f.parentNode.insertBefore(t, f);}}(document.createElement('script'),document.getElementsByTagName('script')[0],'//cdn.taboola.com/libtrc/unip/1451879/tfa.js','tb_tfa_script');"},enumerable:!1,configurable:!0}),t.prototype.onPixelEvent=function(e){window._tfa.push({notify:"event",name:e,id:this.identifier})},t.prototype.isLoaded=function(){return Array.isArray(window._tfa)},t}(Provider),Tiktok=function(e){function t(){return null!==e&&e.apply(this,arguments)||this}return __extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return'!function (w, d, t) {w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i=n.blocks.length&&(n.state.blocks.transitionTo(State.Failure),n.failureReason="caf_adloadfail_".concat(e)))},this.onTimeout=function(){n.state.script.transitionFromPendingTo(State.TimedOut),n.state.blocks.transitionFromPendingTo(State.TimedOut)},this.blocks=e,this.options=t}return Object.defineProperty(e.prototype,"loaded",{get:function(){return this.state.script.loaded},enumerable:!1,configurable:!0}),e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){var e=this;return __generator(this,(function(t){return[2,new Promise((function(t){var n=function(){if(e.state.blocks.done)t();else{var i=e.blocksLoaded.map((function(e){return e.adsLoaded}));i.includes(!1)||i.length>=e.blocks.length?t():setTimeout(n,50)}};n()}))]}))}))},e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e,t,n=this;return __generator(this,(function(i){switch(i.label){case 0:return i.trys.push([0,3,,4]),[4,injectScriptTags()];case 1:return i.sent()&&void 0!==window.google?(new((t=window.google.ads.domains.Caf).bind.apply(t,__spreadArray([void 0,__assign(__assign({},this.options),{pageLoadedCallback:this.onPageLoaded,adLoadedCallback:this.onBlockLoaded})],this.blocks,!1))),setTimeout(this.onTimeout,TIMEOUT_CALLBACKS),[4,new Promise((function(e){var t=function(){n.state.script.done?e():setTimeout(t,10)};t()}))]):(this.state.script.transitionTo(State.Failure),[2,void 0]);case 2:return[2,i.sent()];case 3:return e=i.sent(),this.error=e.toString(),[2,void 0];case 4:return[2]}}))}))},e.prototype.toCallbacks=function(){return{adLoadedCallback:this.blocksLoaded.slice(-1)[0],pageLoadedCallback:this.pageLoaded,cafTimedOut:this.state.script.timedOut||this.state.blocks.timedOut,googleAdsFailure:!!this.failureReason}},e.prototype.toContext=function(){var e={cafScriptWasLoaded:this.state.script.loaded,callbacks:this.toCallbacks};return this.error&&(e.js_error={message:this.error}),this.state.script.loaded||(e.zeroClick={reason:"googleAdsFailure"}),e},e.prototype.mockFailedState=function(){this.state.blocks.transitionTo(State.Failure),this.state.script.transitionTo(State.Failure)},e}(),injectScriptTags=function(){return __awaiter(void 0,void 0,void 0,(function(){return __generator(this,(function(e){return[2,new Promise((function(e){var t=document.createElement("script");t.type="text/javascript",t.src=SRC,t.addEventListener("load",(function(){return e(!0)})),t.addEventListener("error",(function(){return e(!1)})),document.body.appendChild(t),setTimeout((function(){return e(!1)}),TIMEOUT_SCRIPTS)}))]}))}))},TagManager=function(){function e(e){this.injected=!1,this.identifier=e}return e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e;return __generator(this,(function(t){return this.injected?[2]:this.identifier?("TEST"===this.identifier||((e=document.createElement("script")).setAttribute("src","https://www.googletagmanager.com/gtag/js?id=".concat(this.identifier)),document.head.appendChild(e),this.track(),this.injected=!0),[2]):[2]}))}))},e.prototype.track=function(){this.push("js",new Date),this.push("config",this.identifier)},e.prototype.push=function(e,t){window.dataLayer||(window.dataLayer=[]),window.dataLayer.push([e,t])},e}(),ADS_PARAM="?caf",ADS_TRACKING_URL="_tr",BLOCKS_TYPE="ads",BLOCKS_CONTAINER="rs",Google=function(){function e(e,t,n,i,o){this._blocks=t,this._pageOptions=n,this.uuid=e,this.baseURL=o,this.ads=new Ads(this.blocks,this.pageOptions),this.tagManager=new TagManager(i)}return e.build=function(t,n,i){var o=t.pageOptions,r=t.preferredLanguage,a=t.blocks,s=t.googleAnalytics,c=t.reportableChannel,d={};o&&((d=__assign({},o)).hl||(d.hl=r),i.isAllowed&&(d.channel=d.channel.concat(",pid-bodis-gcontrol98")),c&&(d.channel=d.channel.concat(",pid-bodis-gcontrol".concat(c))));var l=null==o?void 0:o.resultsPageBaseUrl;return new e(n.uuid,a,d,s,l)},e.prototype.injectTagManager=function(){this.tagManager.inject()},e.prototype.injectAds=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){switch(e.label){case 0:return[4,this.ads.inject()];case 1:return e.sent(),[2]}}))}))},e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){return[2,this.ads.waitForBlocks()]}))}))},Object.defineProperty(e.prototype,"blocks",{get:function(){var e=this;return(this._blocks||[]).filter((function(t){return e.wantsToServeAds?t.type===BLOCKS_TYPE:t.container===BLOCKS_CONTAINER})).map((function(t){var n=parse(),i=__assign({},t);return i.resultsPageBaseUrl="".concat(e.baseURL).concat(ADS_PARAM,"&").concat(n.toString()),e.wantsToServeAds&&(n.append("click","true"),n.append("session",e.uuid),i.clicktrackUrl="".concat(TRACKING_DOMAIN).concat(ADS_TRACKING_URL,"/?").concat(n.toString())),i}))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"pageOptions",{get:function(){var e=__assign({},this._pageOptions);return Object.keys(this._pageOptions).forEach((function(t){t.startsWith("bodis")&&delete e[t]})),e},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"cannotLoadAds",{get:function(){return!this.ads.loaded},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"wantsToServeAds",{get:function(){return window.location.search.startsWith(ADS_PARAM)},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsMode",{get:function(){return this.ads.loaded&&this.wantsToServeAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsReady",{get:function(){return this.wantsToServeAds&&!this.cannotLoadAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"callbacks",{get:function(){return this.ads.toCallbacks()},enumerable:!1,configurable:!0}),e.prototype.toContext=function(){return __assign({blocks:this.blocks,pageOptions:this.pageOptions},this.ads.toContext())},e}(),App=function(){function e(){}return e.prototype.main=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t,n,i,o,r,a,s;return __generator(this,(function(c){switch(c.label){case 0:return this.parkResponse=decode(),t=this,[4,getFindDomain()];case 1:if(t.findDomainResponse=c.sent(),!this.findDomainResponse)throw new Error("Domain failed to load.");return this.pixels=Pixels.build(this.findDomainResponse),null===(e=this.pixels)||void 0===e||e.listenForEvents(),this.adblock=new Adblock,[4,this.adblock.inject()];case 2:return c.sent(),this.google=Google.build(this.findDomainResponse,this.parkResponse,this.adblock),this.google.injectTagManager(),n=Parking.build(this.findDomainResponse,this.google),Render.prerender(n),(i=Failed.cannotPark(this.findDomainResponse))?[4,this.transitionToFailed(i)]:[3,4];case 3:return c.sent(),[2];case 4:return[4,this.google.injectAds()];case 5:return c.sent(),(o=Disabled.build(this.findDomainResponse,this.adblock.state))?[4,this.transitionToDisabled(o)]:[3,7];case 6:return c.sent(),[2];case 7:return this.eligibleForZeroClick?(r=this,[4,getZeroClick(this.context)]):[3,9];case 8:r.zeroClickResponse=c.sent(),c.label=9;case 9:return(a=Redirect.build(this.findDomainResponse,this.zeroClickResponse,this.google))?[4,this.transitionToRedirect(a)]:[3,11];case 10:return c.sent(),[2];case 11:return(s=Sales.build(this.findDomainResponse))?[4,this.transitionToSales(s)]:[3,13];case 12:return c.sent(),[2];case 13:return(i=Failed.noSponsors(this.google))?[4,this.transitionToFailed(i)]:[3,15];case 14:return c.sent(),[2];case 15:return[4,this.transitionToParking(n)];case 16:return c.sent(),[2]}}))}))},e.prototype.transitionToParking=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.template(e),Render.revealPage(),[4,this.google.waitForBlocks()];case 1:return t.sent(),[4,this.track()];case 2:return t.sent(),[2]}}))}))},e.prototype.transitionToRedirect=function(e){return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){switch(n.label){case 0:return this.state=e,t=this.track(),Render.revealPage(),[4,waiter(e.delay,(function(e){return Render.loading(e)}))];case 1:return n.sent(),[4,t];case 2:return n.sent(),window.location.href=e.url,log("➡ Redirecting [".concat(e.url,"]")),[2]}}))}))},e.prototype.transitionToFailed=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToSales=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,e.init(this.context),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToDisabled=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.track=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){if(!this.state.track)return[2,Promise.resolve()];try{return t=this.state.trackingType,null===(e=this.pixels)||void 0===e||e.dispatchEvent({type:t}),[2,trackVisit({context:this.context,callbacks:this.google.callbacks},t)]}catch(e){return[2,void 0]}return[2]}))}))},Object.defineProperty(e.prototype,"eligibleForZeroClick",{get:function(){var e=this.findDomainResponse,t=e.cannotPark,n=e.canZeroClick,i=e.zeroClick,o=this.google.cannotLoadAds;return!!t||(!(!n||!o)||!!(null==i?void 0:i.reason))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"context",{get:function(){var e,t,n,i,o=this.findDomainResponse,r=this.parkResponse,a=null===(e=this.state)||void 0===e?void 0:e.toContext(),s=null===(t=this.adblock)||void 0===t?void 0:t.toContext(),c=null===(n=this.google)||void 0===n?void 0:n.toContext(),d=browserState(),l=__assign(__assign({},null===(i=this.findDomainResponse)||void 0===i?void 0:i.zeroClick),this.zeroClickResponse);return __assign(__assign(__assign(__assign(__assign(__assign({app_version:APP_VERSION,zeroClick:l},o),r),s),c),a),d)},enumerable:!1,configurable:!0}),e.prototype.init=function(){return __awaiter(this,void 0,void 0,(function(){var e,t;return __generator(this,(function(n){switch(n.label){case 0:n.label=1;case 1:return n.trys.push([1,3,,4]),window.__parkour=this,[4,this.main()];case 2:return n.sent(),[3,4];case 3:return e=n.sent(),console.error("app",e),t=Failed.fromError(e),this.state=t,Render.message(t.message),Render.revealPage(),[3,4];case 4:return[2]}}))}))},e}();(new App).init(),exports.App=App}));