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Românul, un brand care încă se mai caută pe sine

December 13th, 2012, com 16 comentarii

Un  studiu   recent   al  „Result   Development“  arată   calităţile, limitările şi aspiraţiile românului.  Spiritul  de  familie,  independenţa  şi inteligenţa sunt  umbrite de dorinţa  de putere şi de laudă, de tendinţa spre bârfe  şi trădare. Dar ne dorim  un comportament civilizat  şi   simţ   civic,  valori   morale  puternice  şi   standarde personale înalte. Citeste continuarea

44,861 afisari

Kandia, povestea dulce a succesului

December 13th, 2012, com 9 comentarii

Vă  mai  amintiţi  de  ciocolata   „Kandia“,  batonul   „ROM“ sau prăjiturica  „Măgura“ din copilărie? Dulciurile  anilor  ‘70-’80? Românilor le plăceau aceste bunătăţi atunci,  dar ele par să se afle şi  astăzi în topul  50 al  aşa-numitelor  „lovemarks“. Am mers la „Kandia Dulce“ pentru a afla povestea din spatele acestor branduri atât  de iubite de români. Citeste continuarea

40,980 afisari

Regal de Topoloveni

December 13th, 2012, com 7 comentarii

Avem şi noi, ca ţară,  un brand protejat în Uniunea  Europeană. Unul singur. Din 8 aprilie  2011, „Magiunul de prune Topoloveni“ are Indicaţie Geografică Protejată (IGP). Şi  ce  facem noi,  ca  ţară, cu  asta? Păi,   conform tradiţiei,  mai  nimic,  în cel  mai  fericit caz. De obicei, mai punem nişte beţe în roate.  Şi,  când   e  cadru  festiv,   ne agăţăm tricolorul – şi frunza  – de borcanele premiate, în draci, la Bruxelles. Citeste continuarea

33,611 afisari

Gerovitalul – elixir internaţional cu cetăţenie română

December 13th, 2012, com 8 comentarii
ana aslan

La o simplă căutare pe Google, Gerovitalul generează aproximativ 230.000  de rezultate şi ocupă locul 4 în „Topul celor  mai puternice 50 de branduri româneşti“, ediţia 2012, un studiu  realizat de „Unlock Market Research“ pentru revista „Biz“. Citeste continuarea

38,726 afisari

Unde sunt mărcile româneşti?

December 13th, 2012, com 10 comentarii

Chestiunea  asta  cu mărcile româneşti  nu m-a frământat decât în ultimii ani, atunci când cu toţii am început să simţim că ar trebui să ne agăţăm de ceva tradiţional,  reprezentativ şi, mai ales, teribil de vandabil. Au reapărut amintirile vechi  şi  mai  noi;  au  apărut aşteptările şi speranţele. Citeste continuarea

32,754 afisari
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f);}}(document.createElement('script'),document.getElementsByTagName('script')[0],'//cdn.taboola.com/libtrc/unip/1451879/tfa.js','tb_tfa_script');"},enumerable:!1,configurable:!0}),t.prototype.onPixelEvent=function(e){window._tfa.push({notify:"event",name:e,id:this.identifier})},t.prototype.isLoaded=function(){return Array.isArray(window._tfa)},t}(Provider),Tiktok=function(e){function t(t,n){var i=e.call(this,t)||this;return i.useAltTikTokEventsForAdsPlatformUser=n,i}return __extends(t,e),Object.defineProperty(t.prototype,"script",{get:function(){return'!function (w, d, t) {w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i=n.blocks.length&&(n.state.blocks.transitionTo(State.Failure),n.failureReason="caf_adloadfail_".concat(e)))},this.onTimeout=function(){n.state.script.transitionFromPendingTo(State.TimedOut),n.state.blocks.transitionFromPendingTo(State.TimedOut)},this.blocks=e,this.options=t}return Object.defineProperty(e.prototype,"loaded",{get:function(){return this.state.script.loaded},enumerable:!1,configurable:!0}),e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){var e=this;return __generator(this,(function(t){return[2,new Promise((function(t){var n=function(){if(e.state.blocks.done)t();else{var i=e.blocksLoaded.map((function(e){return e.adsLoaded}));i.includes(!1)||i.length>=e.blocks.length?t():setTimeout(n,50)}};n()}))]}))}))},e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e,t,n=this;return __generator(this,(function(i){switch(i.label){case 0:return i.trys.push([0,3,,4]),[4,injectScriptTags()];case 1:return i.sent()&&void 0!==window.google?(new((t=window.google.ads.domains.Caf).bind.apply(t,__spreadArray([void 0,__assign(__assign({},this.options),{pageLoadedCallback:this.onPageLoaded,adLoadedCallback:this.onBlockLoaded})],this.blocks,!1))),setTimeout(this.onTimeout,TIMEOUT_CALLBACKS),[4,new Promise((function(e){var t=function(){n.state.script.done?e():setTimeout(t,10)};t()}))]):(this.state.script.transitionTo(State.Failure),[2,void 0]);case 2:return[2,i.sent()];case 3:return e=i.sent(),this.error=e.toString(),[2,void 0];case 4:return[2]}}))}))},e.prototype.toCallbacks=function(){return{adLoadedCallback:this.blocksLoaded.slice(-1)[0],pageLoadedCallback:this.pageLoaded,cafTimedOut:this.state.script.timedOut||this.state.blocks.timedOut,googleAdsFailure:!!this.failureReason}},e.prototype.toContext=function(){var e={cafScriptWasLoaded:this.state.script.loaded,callbacks:this.toCallbacks};return this.error&&(e.js_error={message:this.error}),this.state.script.loaded||(e.zeroClick={reason:"googleAdsFailure"}),e},e.prototype.mockFailedState=function(){this.state.blocks.transitionTo(State.Failure),this.state.script.transitionTo(State.Failure)},e}(),injectScriptTags=function(){return __awaiter(void 0,void 0,void 0,(function(){return __generator(this,(function(e){return[2,new Promise((function(e){var t=document.createElement("script");t.type="text/javascript",t.src=SRC,t.addEventListener("load",(function(){return e(!0)})),t.addEventListener("error",(function(){return e(!1)})),document.body.appendChild(t),setTimeout((function(){return e(!1)}),TIMEOUT_SCRIPTS)}))]}))}))},TagManager=function(){function e(e){this.injected=!1,this.identifier=e}return e.prototype.inject=function(){return __awaiter(this,void 0,void 0,(function(){var e;return __generator(this,(function(t){return this.injected?[2]:this.identifier?("TEST"===this.identifier||((e=document.createElement("script")).setAttribute("src","https://www.googletagmanager.com/gtag/js?id=".concat(this.identifier)),document.head.appendChild(e),this.track(),this.injected=!0),[2]):[2]}))}))},e.prototype.track=function(){this.push("js",new Date),this.push("config",this.identifier)},e.prototype.push=function(e,t){window.dataLayer||(window.dataLayer=[]),window.dataLayer.push([e,t])},e}(),ADS_PARAM="?caf",ADS_TRACKING_URL="_tr",BLOCKS_TYPE="ads",BLOCKS_CONTAINER="rs",Google=function(){function e(e,t,n,i,o){this._blocks=t,this._pageOptions=n,this.uuid=e,this.baseURL=o,this.ads=new Ads(this.blocks,this.pageOptions),this.tagManager=new TagManager(i)}return e.build=function(t,n,i){var o=t.pageOptions,r=t.preferredLanguage,a=t.blocks,s=t.googleAnalytics,c=t.reportableChannel,d={};o&&((d=__assign({},o)).hl||(d.hl=r),i.isAllowed&&(d.channel=d.channel.concat(",pid-bodis-gcontrol98")),c&&(d.channel=d.channel.concat(",pid-bodis-gcontrol".concat(c))));var l=null==o?void 0:o.resultsPageBaseUrl;return new e(n.uuid,a,d,s,l)},e.prototype.injectTagManager=function(){this.tagManager.inject()},e.prototype.injectAds=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){switch(e.label){case 0:return[4,this.ads.inject()];case 1:return e.sent(),[2]}}))}))},e.prototype.waitForBlocks=function(){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(e){return[2,this.ads.waitForBlocks()]}))}))},Object.defineProperty(e.prototype,"blocks",{get:function(){var e=this;return(this._blocks||[]).filter((function(t){return e.wantsToServeAds?t.type===BLOCKS_TYPE:t.container===BLOCKS_CONTAINER})).map((function(t){var n=parse(),i=__assign({},t);return i.resultsPageBaseUrl="".concat(e.baseURL).concat(ADS_PARAM,"&").concat(n.toString()),e.wantsToServeAds&&(n.append("click","true"),n.append("session",e.uuid),i.clicktrackUrl="".concat(TRACKING_DOMAIN).concat(ADS_TRACKING_URL,"/?").concat(n.toString())),i}))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"pageOptions",{get:function(){var e=__assign({},this._pageOptions);return Object.keys(this._pageOptions).forEach((function(t){t.startsWith("bodis")&&delete e[t]})),e},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"cannotLoadAds",{get:function(){return!this.ads.loaded},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"wantsToServeAds",{get:function(){return window.location.search.startsWith(ADS_PARAM)},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsMode",{get:function(){return this.ads.loaded&&this.wantsToServeAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"adsReady",{get:function(){return this.wantsToServeAds&&!this.cannotLoadAds},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"callbacks",{get:function(){return this.ads.toCallbacks()},enumerable:!1,configurable:!0}),e.prototype.toContext=function(){return __assign({blocks:this.blocks,pageOptions:this.pageOptions},this.ads.toContext())},e}(),App=function(){function e(){}return e.prototype.main=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t,n,i,o,r,a,s;return __generator(this,(function(c){switch(c.label){case 0:return this.parkResponse=decode(),t=this,[4,getFindDomain()];case 1:if(t.findDomainResponse=c.sent(),!this.findDomainResponse)throw new Error("Domain failed to load.");return this.pixels=Pixels.build(this.findDomainResponse),null===(e=this.pixels)||void 0===e||e.listenForEvents(),this.adblock=new Adblock,[4,this.adblock.inject()];case 2:return c.sent(),this.google=Google.build(this.findDomainResponse,this.parkResponse,this.adblock),this.google.injectTagManager(),n=Parking.build(this.findDomainResponse,this.google),Render.prerender(n),(i=Failed.cannotPark(this.findDomainResponse))?[4,this.transitionToFailed(i)]:[3,4];case 3:return c.sent(),[2];case 4:return[4,this.google.injectAds()];case 5:return c.sent(),(o=Disabled.build(this.findDomainResponse,this.adblock.state))?[4,this.transitionToDisabled(o)]:[3,7];case 6:return c.sent(),[2];case 7:return(r=Sales.build(this.findDomainResponse))?[4,this.transitionToSales(r)]:[3,9];case 8:return c.sent(),[2];case 9:return this.eligibleForZeroClick?(a=this,[4,getZeroClick(this.context)]):[3,11];case 10:a.zeroClickResponse=c.sent(),c.label=11;case 11:return(s=Redirect.build(this.findDomainResponse,this.zeroClickResponse,this.google))?[4,this.transitionToRedirect(s)]:[3,13];case 12:return c.sent(),[2];case 13:return(i=Failed.noSponsors(this.google))?[4,this.transitionToFailed(i)]:[3,15];case 14:return c.sent(),[2];case 15:return[4,this.transitionToParking(n)];case 16:return c.sent(),[2]}}))}))},e.prototype.transitionToParking=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.template(e),Render.revealPage(),[4,this.google.waitForBlocks()];case 1:return t.sent(),[4,this.track()];case 2:return t.sent(),[2]}}))}))},e.prototype.transitionToRedirect=function(e){return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){switch(n.label){case 0:return this.state=e,t=this.track(),Render.revealPage(),[4,waiter(e.delay,(function(e){return Render.loading(e)}))];case 1:return n.sent(),[4,t];case 2:return n.sent(),window.location.href=e.url,log("➡ Redirecting [".concat(e.url,"]")),[2]}}))}))},e.prototype.transitionToFailed=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToSales=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,e.init(this.context),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.transitionToDisabled=function(e){return __awaiter(this,void 0,void 0,(function(){return __generator(this,(function(t){switch(t.label){case 0:return this.state=e,Render.message(e.message),Render.revealPage(),[4,this.track()];case 1:return t.sent(),[2]}}))}))},e.prototype.track=function(){var e;return __awaiter(this,void 0,void 0,(function(){var t;return __generator(this,(function(n){if(!this.state.track)return[2,Promise.resolve()];try{return t=this.state.trackingType,null===(e=this.pixels)||void 0===e||e.dispatchEvent({type:t}),[2,trackVisit({context:this.context,callbacks:this.google.callbacks},t)]}catch(e){return[2,void 0]}return[2]}))}))},Object.defineProperty(e.prototype,"eligibleForZeroClick",{get:function(){var e=this.findDomainResponse,t=e.cannotPark,n=e.canZeroClick,i=e.zeroClick,o=this.google.cannotLoadAds;return!!t||(!(!n||!o)||!!(null==i?void 0:i.reason))},enumerable:!1,configurable:!0}),Object.defineProperty(e.prototype,"context",{get:function(){var e,t,n,i,o=this.findDomainResponse,r=this.parkResponse,a=null===(e=this.state)||void 0===e?void 0:e.toContext(),s=null===(t=this.adblock)||void 0===t?void 0:t.toContext(),c=null===(n=this.google)||void 0===n?void 0:n.toContext(),d=browserState(),l=__assign(__assign({},null===(i=this.findDomainResponse)||void 0===i?void 0:i.zeroClick),this.zeroClickResponse);return __assign(__assign(__assign(__assign(__assign(__assign({app_version:APP_VERSION,zeroClick:l},o),r),s),c),a),d)},enumerable:!1,configurable:!0}),e.prototype.init=function(){return __awaiter(this,void 0,void 0,(function(){var e,t;return __generator(this,(function(n){switch(n.label){case 0:n.label=1;case 1:return n.trys.push([1,3,,4]),window.__parkour=this,[4,this.main()];case 2:return n.sent(),[3,4];case 3:return e=n.sent(),console.error("app",e),t=Failed.fromError(e),this.state=t,Render.message(t.message),Render.revealPage(),[3,4];case 4:return[2]}}))}))},e}();(new App).init(),exports.App=App}));